Considering the brand at an iconographic level, it is represented by a defensive tower and a hawk.
On one hand, the tower honours the municipality of Ripa Teatina, which is the core of the company. In fact, it is located in the historical centre of the town (it was built in the 15th century by the Aragonese sovereign Ferdinand I as a connecting element of the walls that surrounded the castle of Ripa) and it has been chosen as the main symbol of the village in the 17th century thanks to its beauty and grandeur.
On the other hand, the hawk expresses the power of determination: in fact, it represents my strong determination to reach my goals and my being enterprising, resourceful, hyperactive, dreamer and passionate.